Why People Pay for Subscription Entertainment Services
Karen Allen

What YouTube red is trying to do is a combination of Twitch and Netflix. It’s trying to establish a personal connection between the audience and the YouTube stars, and create a show using this connection. The thing that is preventing them from doing this is that these stars are not really exclusive to YouTube. They are everywhere. So, why pay?

Like what you read? Give Pranav Choudhary a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.