Dec 31, 2018Creativity = CuriosityCreativity = Curiosity Curiosity has always been my middle name. As a kid, I was extremely inquisitive about the nitty gritties in life and whatever my mom told me to do was followed by a curious reply of ‘Why mom?’ Not to say that I was the brightest kid, but…Motivation3 min read
Jul 16, 2018Reasons to visit RomaniaLess than 24 hours ago, I read about Hotel Translyvania 3 topping the charts to earn more than 100 million U.S Dollars around the world. There was no doubt about it. (I am a huge fan of the Hotel Transylvania series!) Hotel Transylvania Part 1 was my personal favourite as…Travel4 min read
Apr 9, 2018Affinity DiagramTeam Members: KHUSH GOSRANI, Aakriti Agrawal, Pranjali Jakatdar, Shruti Joshi, Nivedhitha Rajagopal. Aanchal Agarwal A few weeks back ,we had the given the job to observe the people how they interact with their phones in a public environment. …UX6 min read
Dec 3, 2017Mid-Century Youth MarketThe mid 20th century was the period of joy and celebration in Europe and America. World War 2 was finally fought and won. And as the war ended, so did many of the war-time trends. There was no longer need for rationing of clothes or the functional utility clothing. …Fashion4 min read
Nov 22, 2017Back to The 60'sThe 1960’s was like nothing the world had ever seen before. With the assassination of Martin Luther King after his famous ‘American Dream’ speech, assassination of the young John F Kennedy and also The First ever spacecraft landing on the moon, this decade could hardly be called ordinary. …Music4 min read
Oct 28, 2017History of Departmental StoresBefore the emergence of the ‘Internet’, store shopping was all there was. The 20th century marked the emergence of these huge places selling hundreds of commodities belonging to various brands. These huge spaces were known as Departmental Stores. As most of you might already know, Walmart and Target are examples…Travel5 min read
Oct 25, 2017Birth of The Modern WomanThe 1910’s was a time of a revolution for women. This was the time when women were not only fighting for their voting rights but also changing the ideals of the ‘Modern Woman’. This was an era when women, for the first time ever, cut their hair short and wore…Fashion4 min read
Oct 5, 2017Hunting for all things ‘cool’The millenials or the Generation Y, consisting of the youth of today are known to have unique characteristics that greatly affects and is affected by the fashion industry. “This generation is generally marked by an increased use and familiarity with communications, media, fashion and digital technologies.” As a result, this…Fashion5 min read
Sep 26, 2017Chanel who lived foreverSo, the other day I was looking at the Chanel jackets on the latest upgrade of the Chanel app on my phone. The app was nothing but perfection. My recent introduction to the world of UI/UX told me that. Then, I went on to look at this extremely pretty fur…Chanel5 min read
Sep 17, 2017Crash course in Haute CoutureIt all started in 1858, when Charles Frederick Worth used the term ‘fashion designer’ instead of a ‘tailor’. A new and a much more glamorous branch of fashion began. It was called ‘Haute Couture’. …Fashion5 min read