Special thanks to Michael Carrick for the invaluable mentoring and guidance throughout the design process of this (my first) case study. A special mention to Veda Adnani for playing a pivotal role in first instructing me in the intricate processes around product design.

Brief: Provide a more intuitive and personalized trip planner/routing for users of the TTC within the Greater Toronto Area.

Product Proposition

In order to make the accessibility of public transit and the TTC more pleasant (vision)

Our product will solve for all commuters that utilize public transit at various degrees of usage (target audience)

Problem of planning trips and tracking TTC buses, streetcars, subway trains, and sharing locations of the user themselves (stakeholder’s view of…