5 Luxury Brands Marching Towards Grave
In June, 2014 it was officially announced that all Juicy Couture stores would be closing and that the line’s signature velour lounge-wear would be available for customers at the not-so-glamorous department store, Kohl’s. There is no doubt that many of us like luxury and designer labels. In recent years, luxury labels have become more obtainable, the reason being that many major fashion houses and designers are collaborating with stores including the aforementioned Kohl’s, Target, J.C. Penney and fast fashion chain, H&M. While designer collaborations for a season or two won’t hurt (and might even help) the image of a luxury label, for some brands, it can lead to a declining reputation. Here are five luxury labels that no one seems to want anymore. Some of these labels are no longer on the market, while others went mass market and stayed there. Either way, you probably fantasised over most of them at some point and then probably forgot they even existed, until now.
5. Juicy Couture
In the early 2000’s, everyone wore Juicy Couture tracksuits, from Amy Poehler as Regina’s mom in the movie Mean Girls, to Paris Hilton and probably you, your mother or grandmother. Juicy Couture boutiques began to pop up in exclusive shopping districts from Rodeo Drive to Madison Avenue. The line was also sold at high-end department stores including Neiman Marcus and Saks Fifth Avenue. Now, all of the Juicy Boutiques are closing. Juicy inked a deal with Kohl’s department store and so now, anyone could pick up this no-longer-coveted look. But fear not fashionistas, Juicy will soon be re-launching its concept and opening up new stores, which will sell only their high end luxury black label line.
Like most people, you’re probably confusing Izod with Lacoste. Izod is a low-end brand owned by Phillips Van Heusen that sells polos which retail under $30, for a men’s shirt. Lacoste is and always was a higher end company, which sells a similar men’s polo for around $100. What’s the difference? A small crocodile logo on the breast. Between 1952–1993, the brands collaborated to make Izod Lacoste shirts, which were commonly dubbed “Izod Shirts.” However, by the 90’s, their popularity began to decline and in 1995, the Izod brand was sold off to PVH. While Lacoste maintained its image as a chic brand, the same cannot be said about Izod.
3. Pierre Cardin
Pierre Cardin is a name you have seen, heard of, and probably wouldn’t be caught dead wearing. Cardin established his fashion house in 1950 in Paris, France. In 1954, he designed his iconic Bubble Dress, which was considered extremely controversial at the time. In the 1960’s, he began the practice of licensing, which most designers use today. Cardin’s name has been on over eight hundred products, anything and everything from clothes, perfume, frying pans, chocolate, ice buckets, sardines, radiators and cigarettes. Not so glamorous. So, while his clothing, even up until the 1980’s, was considered high end, Cardin’s name is so diluted, while it used to be associated with luxury, it’s now associated with junk.
2. Isaac Mizrahi
Isaac Mizrahi was a renowned designer in the 90’s, who was a favorite of actresses Nicole Kidman, Sarah Jessica Parker, Natalie Portman and Debra Messing. In 1995, his less expensive bridge line, Is**c, with items costing between $275 and $850 was supposed to be the next big thing, but it closed in 1997. In 2002, he created a successful line for Target, which consisted of linens, shoes, clothing and pet supplies. In 2008, Mizrahi shuttered that line and in 2009, launched a collection for Liz Claiborne. The Liz Claiborne line failed, but Mizrahi designed a successful line for QVC two years later, which is still being sold today. He also has a line of affordable footwear and clothing, available at Bloomingdales and Nordstom, but his days of being a big name couturier are far gone.
1. Neiman Marcus
For the 2013 Holiday season, Neiman Marcus collaborated with a brand that is the exact opposite of itself, Target. Considering the designers they were able to secure for the line, this collaboration should have succeeded by default, but the line failed miserably. Tory Burch, Robert Rodiguez, Alice + Olivia, Diane Von Furstenburg, Marc Jacobs, Marchesa, Rag + Bone, Jason Wu and Oscar de la Renta, as well as several other designers all contributed to this collection. Overpriced, poorly executed and badly designed, this line went on sale nearly three weeks after its debut. Even the cache of the Neiman’s name wasn’t enough to tempt Target customers to buy this line.