Power of Customer Reviews
Customer Reviews are an easy way to get unbiased praise for effective marketing.
Advertisements are a tried and true way of boosting sales. But step into the shoes of a customer for a second, and let’s say you’re in the market for a new car. Are you going to trust the words of the car manufacturer or those of a close friend? Probably the latter, right?
Many business managers get bogged down explaining how their product works and why it is superior to their competitors’ products. But this misses the point because effective marketing is all about explaining a product’s purpose.
So an important growth technique is showcasing how your product or service will improve the customer’s life. One of the best ways to do this is to offer testimonials.
Customer reviews provide numerous benefits. Not only are they free; they put a spotlight on happy clients who have volunteered unbiased opinions about your product.
It doesn’t take a lot of effort to collect the best reviews, either. All it takes is the right combination of confirming and probing questions.
Here’s how you ask such questions. After a sale is made, simply follow up with the client and tell him how important his satisfaction and feedback is to you.Then ask some confirming “how” questions, like, “How much has your business grown after you started using our service?” This should lead to an answer that has the kind of specific statistics that look good in a testimonial.
Similarly, questions like, “How has your company benefitted from our product?” will allow the client to provide positive, expressive and useful quotes.
Probing questions start with a “why” and focus on a topic that is important to your product or service, such as, “Why are delivery times important to you?”
So rather than worrying about how to come up with an effective pitch for your business, let your clients do it for you. You might be surprised by how effective a well-placed testimonial can be.
Disclaimer: I work as a Customer Success Manager for TrustedCompany.com.
Originally posted here