Marketing Data Warehouse is a critical component for enterprises to drive forward their marketing analytics initiatives. These initiatives range from understanding the ROI on their advertising spend to fully understanding their customers’ journey for more advanced machine learning use cases such as Lifetime Value prediction, Churn prediction etc. All of these initiatives need the siloed data from multiple platforms, systems and databases to be brought together in a central data warehouse for technology and marketing teams to deliver on Marketing use cases. Marketing data also comes in various shapes and forms, and needs to be transformed before it can be…

Prateek Duble

Prateek is a Data Analytics specialist with Google Cloud, who is passionate about making customers successful with Cloud Data Analytics products

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