Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaHow can electric scooters in India ride their way to success?India has always had a fond relationship with two-wheelers. Just when we thought that India has moved on from being a scooter country to a…Aug 15, 2021Aug 15, 2021
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaSony’s IPL vs Star’s IPL — who understands brand IPL better?Take a look at how IPL has been marketed, why do 2 stark versions of its perception exists and, why does it even need to be advertised?Oct 24, 20201Oct 24, 20201
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaWhat is so horribly wrong but terrifyingly right about White Hat Jr. marketing?Not too long ago, White Hat Jr. a live online coding platform for kids scripted a dream exit for itself. Byju’s, which is the poster boy…Sep 1, 20206Sep 1, 20206
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaAds of Lockdown and the need for going back to basicsIt is now a known fact, that the pandemic has severely hit a lot of industries. The collateral damage of this situation has been the…May 25, 2020May 25, 2020
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaFrom a flavourful pack of chips to an interesting pack of smiles.The 90’s kids of today in India, will remember the 2 iconic brands that ruled the potato chips market at that time. One was with the…Feb 23, 2020Feb 23, 2020
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaHow Indian internet business are selling loyalty to customersChanging face of customer loyalty programs in India, moving beyond miles and points. Why was it needed and who’s driving the change?Mar 30, 2019Mar 30, 2019
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaTata Nano — Beyond the obvious : Why did people not want the people’s car?The Wikipedia page of Tata Nano reads “2008–2018”. The company recently announced that in August 2018 only 1 unit of Tata Nano was produced…Sep 2, 2018Sep 2, 2018
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaWhy Saregama’s Carvaan became a success in the age of Gaana & Saavn?A first look at Saregama’s Carvaan and you would be filled with doubt as to why a veteran music company would launch a product that is…May 20, 20181May 20, 20181
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaBest marketing campaigns of 2017 — IndiaIn 2017, we discussed many new trends that emerged in marketing in India. We debated the need of brands posting regularly on Facebook and…Jan 2, 20181Jan 2, 20181
Prateek MalpaniinHook, Line and Clincher - Marketing blog from IndiaWhatsapp for business is actually good for consumersMarketers over the world have always wondered how and when will Whatsapp open its platform for them to reach out to consumers.Dec 25, 2017Dec 25, 2017
