Top 5 Effective Ways to Address Mobile App Development Challenges

Pratham Software
3 min readAug 30, 2019

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The mobile app development market has witnessed rapid growth over the past few years. As the demands for functional and more robust apps are increasing, the market is also getting flooded with various apps. However, mobile apps and mobile app development companies face a lot of challenges such as high competition, low app noticeability, screen variability, poor performance etc. In order to succeed in the competitive world, it is essential to focus on the major aspects that can address the challenges.

So here are some ways with which mobile app developers can mitigate the challenges:

A. Great Imagination
A mobile app must be the result of great imagination. It should be able to do something else it would be forgotten eventually. The app must have some key features like it should offer touch support, must work offline, have the ability to adjust the layout according to dimensions of screen etc. When the app is developed by keeping in mind these factors, it will increase its chance to become popular among the users.

B. Design of App
Design of the app is proportional to the usability of the app. It should be such that it catches the attention of the users. Try to make the app look fun. This means, try to include bright colours, take advantage of creative design elements along with keeping the interface clean and intuitive.

C. Integration of Appropriate Analytics Tool
It is essential to have proper advanced analytics tools to have a detailed picture of how many visitors use the application and how can the app make them coming back. Tools like Flurry and Balsamiq must be used to track the data and generate results.

D. Developing a Prototype
Mobile apps, today, are more difficult to develop than websites. Prototype is, therefore, important in this scenario. It is the process of turning your idea into an application with some basic functionality.

Development of a prototype will also make you identify the flaws in your design, offering the developer the chance of improving it. Many software development companies have benefited from following a strategy of getting valuable feedback before starting the development of the app. It also saves a considerable amount of money and time.

E. Release of the App and Updates
The main goal of the app release must be optimizing customers experience. Failing to do so will increase the charges of customer acquisition. Along with this, it is important to focus on the scope or region in which customers are targeted. This is essential because every aspect of the app, from design to testing can be affected as software and hardware configurations vary from region to region.

In addition, upgrading the app on a regular basis is crucial as a mobile app without upgrade losses its usability in the long run. Introducing new features will greatly increase the usage of mobile apps.

All these steps should be considered properly to avoid the risk of losing users due to lamentable/falling apps. With these guidelines, mobile app development challenges can be countered efficiently, which will lead to the generation of significant revenue.

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Pratham Software

Pratham Software(PSI) is a global IT services company specialized in software development, offshore outsourcing & mobile app development & more: www.thepsi.com