What makes or breaks a product team?

Strong design principles are one. A clear, effective roadmap is another. But one of the most important, yet overlooked, aspects of all great product teams, are the relationships between the designers and engineers on your team.

“Truly great products are often a combination of two things: a technical breakthrough and a never-before-seen design it enabled.”

Yet many designers compartmentalise building a product into two distinct parts — design and development. This distinction is one of the most dangerous traps a product team can fall into. …


All the new things announced at Google I/O 2018.

Since the launch of Material Design in 2014, it has been the most used(and loved) visual design language! This is because of two main reasons:

  1. Unification: Visual language which works across the platform.
  2. Intuition: Core principle of Material Design is how “Material / Surface” behaves. This makes it almost obvious to the user what will happen on the interaction.

But Google wants Material Design to be much more than just another Visual language. Google is building tools to improve our design-development workflow! Here are the big announcement made in this year’s Google I/O:

Material Theming

This is a huge upgrade to Material…


All the new things announced at Google I/O 2018.

Since the launch of Material Design in 2014, it has been the most used(and loved) visual design language! This is because of two main reasons:

  1. Unification: Visual language which works across the platform.
  2. Intuition: Core principle of Material Design is how “Material / Surface” behaves. This makes it almost obvious to the user what will happen on the interaction.

But Google wants Material Design to be much more than just another Visual language. Google is building tools to improve our design-development workflow! Here are the big announcement made in this year’s Google I/O:

Material Theming

This is a huge upgrade to Material…


Lessons learned while setting up a modular design system in a FinTech company.

Being in a startup with a couple of designers, we were working on different products and never had to cross each other’s path! But soon our products started looking different! Be it internal dashboards or client facing mobile applications, most of our designs were framework dependent to match our fast-paced product development.

We soon realised the need to unify our products. The only way to do that was to define a visual guideline. But how and where to start?

Few brainstorming meetings and a month later, we defined our first style-guide.

Pratik Shah

UX Designer during day and a curious Web-developer by night. http://pratikshah.website/

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