Pratiti SoumyaThe Story Of NIKE — Sports, Enthusiasm, Advertising LegendThis beaten road leads to the city stadium. It often reminds me of that warm October morning.10 min read·Aug 22, 2017----
Pratiti SoumyaThe Story Of Amazon.com - Jeff Bezos ,Innovation, Customer CentricityIt was July of 2005. At school, there was to be a class test — the ones who miss to take it, would be served detention. Tara and I sneaked…6 min read·Jul 24, 2017----
Pratiti SoumyaGroundbreaking Thinking- The Story of start to scratch of Tesla Inc.It was summer 2013. On regular weekends I stay indoors in pajamas and binge on Doritos. But, that weekend was going to be different.6 min read·May 12, 2017----
Pratiti SoumyaHow To Overcome Price Sensitivity of ConsumersIn today’s world of intense competition, where several companies offer the very same benefits, consumers tend to make judgements based on a…3 min read·Mar 28, 2017----