Product Managers: ever wanted to create and launch your *own* product?

Eddie Pratt
Apr 19, 2015 · 2 min read

PART 1: Fear and Courage

Part 1: Fear and Courage

At some point in a Product Management career, you’ll probably get an itch that you need to scratch. You’ll begin to get ideas for your own product. A product that you need to create and launch for yourself, rather than for someone else.

That’s what happened to me. And in the first month of launching my own product, I learnt a whole lot more about myself and building, marketing, selling and shipping product than I ever expected to.

These articles share what I learnt.

You need to be courageous

Unwittingly, you can drift into a comfy routine in life.

You silently slip into a ‘velvet rut’, where you can’t really complain about anything. You’ve got a pretty good job and your warm morning latte takes the edge off your commute and any impending inbox nightmares.

You silently slip into a ‘velvet rut’,
where you can’t really complain about anything.

But deep inside, you know that you want to get out of the rut. You want to experience a bit of career risk and adventure. You’ve seen others doing it. You know it’s possible.

Putting yourself ‘out there’, with your own product and putting your name against it involves risk. And you need to be courageous. It might not work. It might…. gulp….fail. And your brain will likely remind you of this — repeatedly.

Archie Gates (portrayed by George Clooney) has some very wise words on courage:

Archie Gates (George Clooney), in Three Kings

“You’re scared, right?”

“Maybe…”

“The way this works is…you do the thing you’re scared shitless of, and you get the courage after you do it. Not before you do it.”

Everyone has their own way of dealing with risk and fear. For a few, it’s easy. For the majority, it’s a daily battle. But, you need to deal with it. You need to press forwards.

You can’t pre-know if a good idea will succeed or fail.

Whenever I get pangs of self-doubt and procrastinate, one friend kindly reminds me: ‘You need to keep moving forwards — positive momentum!’

You need to keep moving forwards — positive momentum!

What’s holding you back?


In this series of articles I’m sharing my learning as I create, launch and grow Product Snacks — Bite-sized Learning for Product Managers.

Products Snacks: Product Management Essentials (Cards), by Eddie Pratt available from to ship worldwide.

Product Snacks — Bite-sized Learning for Product Managers.

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