![Praty](https://miro.medium.com/v2/resize:fill:96:96/1*Jtn5qL3JAS0Qw5KjQLeMGQ@2x.jpeg)
Hello, 👋 I’m Praty, a Design Lead at Trip.com Group.
... and I can’t stop myself from admiring Hades from Disney’s Hercules. 🤷. But, intro first.
Been in the UX industry for nearly a decade with extensive hands-on and strategic UX design expertise in Travel OTA, B2B/B2C e-commerce, and Enterprise 2B & 2C SaaS. I’m a self-starter, a highly motivated individual who brings original ideas and fresh approaches to each project. I help businesses turn their regular digital products/services into efficient, desirable, and memorable experiences for their users through a data-informed and UCD-approach to problem-solving.
Currently, dedicated to grooming and enabling designers in my team, and executing high-level business narratives and AI innovation projects through multi-team collaborations.
Portfolio on Medium 👇