Psychographics vs Demographics: 5 Things You Should Know About Your Target Audience

Note: This article was originally published as a thread on Twitter (@/preciouscprice).

No matter what type of business you have, you are in sales. You’re either selling a tangible product, a service offering, or more commonly, Y-O-U.

The number one principle in business is creating buy-in, and in order to create buy-in, you must understand who you are actually selling to. I mean more than just their age, location, or gender. You must truly understand their perception as it relates to what you have to offer.

If you’re saying any of the following to describe who your target audience is, you’re doing this all wrong:

• generational buckets
• a specific age range
• “everybody” 🥴

[A THREAD] ON ALT RESPONSES & THINGS YOU SHOULD 100% KNOW ABOUT YOUR AUDIENCE TO MAKE SALES ⤵️ — RT

We need to step away from describing *just* the demographics of our target audience. Instead, accompany the demographics w/ psychographics — meaning their outlook on the world, their mindset, and their attitude toward your offering

So getting started, you need to know:
1. Habits
Try to understand what these people do and how they…