Precious RandMessage-MiningMessage-mining is the process of scouring the internet or other sources, for instances of your target customer voicing what they care most…Jan 24, 2022Jan 24, 2022
Precious RandCopy Tear-Downs ElementsOne of the ways to optimize product copy to increase conversion on your website is to conduct a copy tear-down. You want to make sure that…Jan 17, 2022Jan 17, 2022
Precious RandLanding Page CopywritingUnderstanding information hierarchy as a guide to structuring your copy can help you figure out how much copy to include on your landing…Jan 9, 2022Jan 9, 2022
Precious RandLanding Page OptimizationThe landing page is where users will find themselves after interacting with an ad. The goal of a landing page is to bring customers…Jan 3, 2022Jan 3, 2022
Precious RandMarketing StrategyBefore pitching a marketing strategy, you need to do some research on how you can spend resources wisely, or what you should focus your…Dec 27, 2021Dec 27, 2021
Precious RandGoogle Analytics | CXL InstituteGoogle Analytics is a Google Marketing Platform that helps you figure out how are you getting the results from your sales or conversions…Dec 23, 2021Dec 23, 2021
Precious RandData-driven Influencer Marketing ReviewAs far back as I can remember, social media has been used to connect with friends and family. Today it is used more for entertainment than…Dec 13, 2021Dec 13, 2021
Precious Rand6V Research Model Hypothesis for A/B TestingThe goal metrics are different for every company. You can use A/B testing for research, lean deployment, and real deployment, to find…Dec 6, 2021Dec 6, 2021
Precious RandResearchXL FrameworkTo optimize your website for conversion, we can use Peep Laja’s CXL Institue ResearchXL Framework. There are 6 steps in the framework…Nov 28, 2021Nov 28, 2021