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It feels bittersweet to say this — TruStory is shutting down and returning the money to investors.

When TruStory first began, our ambition was massive. The team was ready to buckle down for the foreseeable future in order to ensure TruStory’s success.

Over the last 1.5 years, we did exactly that. We worked day and night to build the team, product, and community. We poured our hearts and souls into making our dreams a reality.

But we ultimately realized the market timing for TruStory makes it difficult to turn it into sustainable business on its own.

The longer story

You’re probably wondering why, which is what I aim to explain in the rest of this post. First, though, I want to give thanks. …

About

Preethi Kasireddy

I do not publish on Medium any longer. You can find my latest writings here: www.preethikasireddy.com

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