What I wish I knew about fundraising as a first-time founder

Preethi Kasireddy
May 31, 2018 · 21 min read

Now that I’ve finished raising the first funding round for my company TruStory, I’m looking back and thinking about all the things I wish I’d known going in… things I had to learn the hard way — and there’s a lot. In this post, I’m going to share some of the most valuable things I’ve learned along the way.

You are about to enter the war zone. Be prepared for pain.

Choose partners over brands

Set a time limit for your raise

Seek out investors who truly believe in YOU

Don’t take anything personally

Avoid educational meetings

Research your investors

As much as I hate it, “signaling” is a real thing

Learn to tailor your pitch to the investor

Ordering is important

Get good at playing the analogy game

Don’t give up too early

It’s a numbers game, especially at the Seed stage

You don’t have a deal until the docs are signed and the money is in the bank

Think twice if an investor doesn’t respect your time

Go directly to partners (if possible)

Go to partners who have the political and social capital to make the deal happen

You’ll know when a VC is interested

Always remember: The whole world can say no. You just need one person to say yes.

Preethi Kasireddy

Written by

Founder & CEO of TruStory. I have a passion for understanding things at a fundamental level and sharing it as clearly as possible. www.preethikasireddy.com