Funnel Base Review: Instant Gratification Machine

Prem Kumar
Feb 23 · 8 min read

Funnel Base Review: Introduction

Prem here from and today I would like to talk about the Funnel Base review.

Funnel Base is created by Cindy Donovan. This product is promoted through the JVZoo network and is categorized as a general niche. It is selling at a starting front end price of $27. Cindy offers a 30-day money-back guarantee for refund purposes. There are 2 up-sells (also known as OTO — One Time Offer) in this product and I will discuss this in detail below.

Funnel Base is a SaaS-based software that collects reviews, display reviews, collect emails and give information snippets to your site visitors. This is an engagement and lead generation tool that you can use to convert your visitors to buyers. This is a confidence booster tool because you can display social proof of people giving positive reviews about your product and services.

The reason why this Funnel Base review is important is that I will take you through the product aspect, give my opinion on the benefits and disadvantages of this tool and show you a demo on how this product might just work for you.

I do want to say that I am promoting this product as an affiliate however my reviews are objective and I do not promote products that I don’t believe in myself. This review is entirely based on my opinion, observation, and thoughts after using this product. So, let’s get right to it.


Funnel Base Creator: Cindy Donovan

Below is Cindy’s profile for your reference.

Funnel Base Review: What Can It Do?

This software allows you to create a review request from your site, social media and via email. Once somebody provides the review, you can then display those reviews on your site as text reviews, star ratings, emoji reactions or video testimonials.

All these reviews act as social proof and can be displayed anywhere on your website giving a more targeted customer experience and adding massive social proof for higher sales conversions.

Funnel Base is a one code software that turns your site into a testimonial and email collection machine. It is easy to install and activate. It has a clean, user-friendly control dashboard and it is non-technical friendly as well.

Funnel Base helps you in 4 different major ways:


Engage your current visitor and customers by asking for reviews. This tool allows them to be involved in providing feedback to your product or services in a fun engaging way including via video


By creating these social proof displays, you able to generate credibility and trust which makes your visitors keep coming to your site.


Use the widget to provide relevant important information to your visitors like cookies notification, privacy policy, etc.

Keep them informed about the latest updates or even information about your new product. You can even do affiliate promotion using this feature.

Show a download link through a pop up for a free giveaway.


Social proof helps to boost the buyer’s confidence. People need to see proof that a product works before they buy it.

Collect email addresses by integrating your opt-in form into the widget.

Funnel Base Review: Features

There are some amazing features in Funnel Base which you need to know.


1. 100% cloud-based

2. Easily integrate with all major platforms like Shopify, Weebly, WordPress and many more.

3. Zapier integration available which enables you to virtually connect with any service online.

4. Connect with major autoresponders

5. Stunning popup displays which can be customized

6. Create 14 different types of displays: Social Proof, Latest Conversion, Customer Review, Conversions Counter, Live Counter, Leads Capture, Email Collector, Request Collector, Countdown Collector, Users Retention, Scratch Coupon, Social Share, Emoji Feedback, Score Feedback, Info Marketing, Video, Informational, Cookies Alerts

7. Social sharing popup

8. Create scratch coupon when a customer claims your bonus offer etc

9. Set the different types of displays to appear on different pages. You can set which display to appear when and for how long.

10. Set countdown timers to create a sense of urgency.

11. Collect phone numbers and take your business to the offline market.

12. Create scratch and win campaigns that can be shared via social media.

13. It has instant traffic ad booster which will convert reviews into social media ads that you can use for Facebook and Instagram.

14. Interactive workshop bonus for newbies to get started and earn their first paycheck online.

Funnel Base Review: Demo

Pros and Cons

After trying out this product, here is what I like and don’t like about it:

(+) I love the functionality. Easy to use and it is not complicated.

(+) Produces great-looking display that is engaging

(+) I can set up how long a display should appear, where and when.

(+) A non-tech like me can set 14 different high impact conversion displays

(+) I can have my opt-in appear in any pages I choose.

(+) I can collect video reviews and show them off which is awesome.

(-) Social sharing display is limited to Facebook, Twitter and Linkedin only

(-) I have to insert a code manually into my website to sync my site and the software. It is easy to do but I wish this process was also automated.

Who should use it

In my opinion, anyone who has a site that sells something can use this product. Testimonials are very powerful to increase trust and confidence in buyers. Here are the people I think would benefit from this tool:

· Content marketers

· Those promoting affiliate products

· eCommerce business owners

· Social media marketers

· Digital product sellers

· Anyone trying to drive paid traffic through social ads

· Someone who is looking to grow organic free traffic

· Authority site builders

OTO (One Time Offer)

The front end product has 2 options which are the starter and the deluxe. It starts at $27.

OTO 1: Funnel Base Premium Upgrade

·Those who get the upgrade will be able to create unlimited campaigns. They can have their ads displayed more times and collect more email reviews.

· More functions on video review will be unlocked

· The Funnel Base branding on the widget display will be removed.

· There are 3 types of plans in this upgrade which are Silver, Gold, and Platinum. There is a monthly payment plan or a one-time payment option.

OTO 2: Funnel Base Agency

· This is an agency-level membership where you can create profit funnel for clients.

· You will get to create more additional funnels and display impressions.

· The widget can be fully rebranded with your logo


I will be providing premium bonuses worth more than $400. These bonuses are free if you decide to get this product. The bonuses will be delivered via a link once you get Funnel Base.

1. Commission Fire — $27

2. 9 Part Series Video Launch Method — $67

3. Regular Affiliate Mistakes — $17

4. How To Become An Influencer — $47

5. iiStore Review — $27

6. WP Question Opt-In — $47

7. Niche Secrets Video Course — $97

8. Lead Generation Video Tutorial — $67

9. Funnel Strategies — $47

10. FB Penny Likes — $27

Funnel Base Review: Conclusion

Here is my feedback on this software. It is great for engaging and creating a sense of authority in your business. If you are looking to drive organic traffic to your site and convince your visitors to buy your product, this would be a fantastic tool to get them engaged, collect reviews and collect their emails for your list building effort. The fact that this tool allows you to collect video reviews and display them is amazing and will create a difference in your site.

I am not a fan of the OTOs, I don’t need it and I also feel that it is a bit overdone. Other than that, the product itself is good. The front end product comes with 2 plan options which are the starter and the deluxe. In my opinion, the deluxe is a better long term deal only because you can use the software on 5 different websites compared to just one in the starter plan. Other than that most of the functions are almost the same.

When you implement Funnel Base in your site, I would suggest not to overdo it. What I mean here is pick and choose the right displays to appear in only certain parts of your websites. Pop-ups are great for marketers however it is annoying for the customers hence just be cautious when applying this technology to your site.

Thank you for reading my Funnel Base review and if you would like to know more yourself, you can have an in-depth look at the product and its features.


My Other Reviews

VideoFlow Review — Best 4k Video Editor Ever?

Sendiio 2.0 Review — Low-Cost High Impact Autoresponder

Blog Link Magic Review — Commission On Autopilot

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