Prentice Mathew

Sr Art Director. Writing about the things that rile me.


Why advertising awards are now for losers.

Ah yes, award season. It’s a magical time to marvel at the world’s best, innovative, breakthrough, game-changing ideas that…

In response to Response to Nonsense

Yes, it is culture.


I’m always ecstatic when people take the time to write lengthy responses so I thank you for it.

You’re right when you say I’ve written it from a privileged point of view, because actually, that’s where the article is directed, and why not? Every culture needs to be treated differently and what I’ve dealt with his specifically Western. Why you felt it was…


Rise Of The Modern Commitment Phobic Man


Women have stormed the colleges and workforce, but it appears they’re discontented in the romance department. Marriage as an institution is on its deathbed, and has in turn created a generation of complacent, lackadaisical, irresponsible, commitment phobic men, and it’s no mystery where they’ve come from. A look around will tell you that while women


Thank goodness for Singapore’s car tax

Singapore is home to the most expensive cars in the world. But don’t worry, there’s a good reason.


Spotify didn’t kill the music industry. You did.


You hear it all the time, don’t you? “Spotify is killing the music industry”. “How are new artist supposed to get noticed?”. “They pay…


Drugs. Legalisation won’t solve a damn thing.

The entire western planet seems to be suffering from a collective delusion about the effects of legalisation.


Football has become a religious cult

With organised religion losing influence in most of the modern world, it seems we now have something new to follow and worship.


Why Singapore isn’t the most expensive city in the world.

The latest study by the EIU—full of caveats and disclaimers—is no true indication of living costs, and quite…


Why can’t we take criticism?

It’s 2014, and it seems we have become a generation that’s completely incapable of accepting criticism of any kind — most especially…


“UX Specialists” are killing web-design.

Gov.uk won the “Design of the year” award. My question is - how?


Being over-worked isn’t anyone’s fault but your own.

I write this knowing it won’t be a popular sentiment, but I couldn’t think of a better way to phrase it.