Check Out 25 Email Marketing Quick & Vital Facts

What do you Think Is Email Dead?

What do you think ?

Will it still work for you? Or you have to start going back to your old digital marketing strategies..

Email Marketing has always been in the limelight and a matter of confusion that whether it should be chosen or not.

There are rumors that email is dead now. But there is always some part hidden which makes rumors different from the facts. So, let’s see what the facts say?

After all, it’s always good to know the truth before getting judgmental regarding any subject.

#1. For every $1 spent on email marketing, the average return is $44.25. Click to Tweet! (Emailexpert)

#2. 72% of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents. Click to Tweet! (MarketingSherpa)

#3. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Click to Tweet! (Mckinsey & Company)

#4. Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good,” according to Econsultancy and Oracle Marketing Cloud. Click to Tweet! (Econsultancy)

#5. Twenty-three percent of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale, according to Bizrate Insights. 45% of abandoners hoped to receive a coupon for free shipping with no minimum purchase. Click to Tweet! (Econsultancy)

#6. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all. Click to Tweet! (Litmus)

#7. 15% of the top 500 Internet retailers didn’t offer an email signup form on their website, and 8% required account creation to opt-in, according to 250ok. Only 6% of retailers used a confirmed or double opt-in process. Click to Tweet! (250ok)

#8. 43% of email recipients click the Spam button based on the email “from” name or email address. Click to Tweet! (Convince and Convert)

#9. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data. Click to Tweet! (Forbes)

#10. There are 251 email marketing software solutions currently on the market. Click to Tweet! (Capterra)

#11. Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions, according to Custora. Beyond email, 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. Click to Tweet! (Custora)

#12. 33% of email opens occurred on an iPhone, while Gmail, second to the iPhone for opens, only accounted for 15% of those opens. Click to Tweet! (Litmus)

#13. Millennials are the age group most likely to check their email from bed (70%), from the bathroom (57%), or while driving (27%). Click to Tweet! (Techcrunch)

#14. Marketers who use personalization in their subject lines see 26% more opens. Click to Tweet! (Campaign Monitor)

#15. In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile. Click to Tweet! (Custora)

#16. Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel. Click to Tweet! (Custora)

#17. 89% of marketers say that email is their primary channel for lead generation. Click to Tweet! (Mailgen)

#18. 58% of adults check their email first thing in the morning. Click to Tweet! (Customer Intelligence)

#19. 61% of consumers like to receive weekly promotional emails and 28% want them even more frequently. Click to Tweet! (Email is not dead)

#20. Emails with social sharing buttons see a 158% increase in click through rates. Click to Tweet! (Nonprofit hub)

#21. 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds. Click to Tweet! (Email Marketing Reports)

#22. There are 897 million mobile email users worldwide, including both business and consumer users. Click to Tweet! (Radicati Group)

#23. 91% of consumers use email at least once a day. Click to Tweet! (ExactTarget)

#24. You have just 3–4 seconds to grab your readers’ attention and interest them enough to open and read your email. Click to Tweet! (Litmus)

#25. US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined. Click to Tweet! (eMarketer)


As a hole, now I can say that you’re smart enough to get your answer for “Is email dead or not?”. If you ask me, seeing the incredible statistics of Email Marketing, I can say that there are changes coming in Email Marketing,after all, evolution is everywhere, but Email is still alive and getting younger day by day.

As I have already suggested you before, don’t trust anyone when it comes to choosing the right marketing strategies, not even your specky business lawyer.

Statistics, facts and your mind is enough to make you take the right decision at right time. Go with it and pick up your sensational move.

Originally published at on April 17, 2016.

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