Everyone Is a (Digital) Buyer!

Pawan Kumar
Jul 24, 2017 · 2 min read

You’re a buyer.

I’m a buyer.

We all are buyers — Digital Buyers.

Technology has changed the way we shop.

I am a self-directed buyer.

When I need to purchase something, I never interact the brand or a business directly.

All I need — Fingers, a Smartphone/laptop, and an Internet Connection.

I check the brand’s website, social media platform (Facebook, Twitter, LinkedIn, Instagram), product benefits, blog/content, past customer’s reviews — before making a decision.

And as a buyer, I truly believe a brand or business should inform & entertain me, but never irritate me.

No one wants to be a marketing target.

I expect their content should be helpful, educational, relevant and entertaining.

If a brand doesn’t keep communications engaging, I’ll opt out. Simple.

One guy sent me an email everyday which said: “Are you ready to buy? Hi, are you ready to buy? Just for you buy today!

This guy was irritating me so much, I marked him spam!

Don’t be that guy.

As a buyer, what do you think? I’d love to hear your thoughts on this!

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Pawan Kumar

Written by

Writer. Blogger. An Introvert Story-Listener & Movie Freak. Featured on Entrepreneur, Jeff Bullas, Addicted 2 Success. Grab Free eBooks: https://bit.ly/2D1xSH7

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