How to Make People Respond Your Sales Email (Even when they’re walking!)

Pawan Kumar
Jul 23 · 3 min read

One question that sales reps frequently asked is:

“I send emails to my prospects, but I merely get any reply. How can I write an email that inspires people to respond?”

Radicati report says that an average professional receives around 94 emails each day. (Source)

That’s crazy…

It’s not easy to get prospects to respond to your email.

Let’s face the truth!

Want to stand out in this crowded place? It needs focus and effort.

No shortcuts!

It leads us to the most important question:

How to Write a Sales Email That Prospects Want to Respond.

Don’t panic!

We’ve done the hard work for you. Here’s a checklist that will help you to create perfect sales email in no time.

Let’s jump right into the checklist…

Hack #1. First Keep Your Purpose Clear In Your Mind

Do you have clear objective in your mind before writing the email?

Yes? That’s great!

No? You can’t achieve the desired results!

Ask these two questions to yourself before start writing the email:

· What value I’m delivering with this email?

· And what do I want the prospect to do (Clear CTA)?

First answer these two questions. If you’re not clear — There’s a delete button for a reason.

Hack #2. Write a Clear Subject Line That Tells What’s The Point

Subject line — The most important factor that makes prospect to decide whether to read the email or skip.

Keep your sales email subject line short, enticing and clear. It must tell the point of email — What I’m going to get out of it.

Remember, the goal is to pique the interest of your prospect, not to sound like a robo salesman.

Hack #3. Start Your Email on Personal Note (Don’t Be Boring!)

Don’t start your email with “Hello Sir/Ma’am”.

Address your prospects by their name because humans love to see their names.

And when it comes to your email’s opening line, avoid beginning with, “My name is…” or “Hope you’re doing well”

Instead, start with something more effective and personal. Making your email little personal can warm up your whole message.

Hack #4. Your Message Must Offer Value and Purpose Clearly

Your prospects are busy and receive so many emails, so don’t waste their time.

· Don’t make your email copy long or confusing.

· Get to the point quickly in your first paragraph. Show them why you’re reaching out to them.

· Your email should provide some value to the prospects. Talk about the benefits clearly.

· Avoid writing long and complicated sentences.

· Use simple words and human tone.

· Use bullet points if possible (to break the long content).

Hack #5. Close the Email with Clear Call to Action (CTA)

Do you want a reply? A strong close to your email gives prospects a clear path to action.

Include a clear Call to Action (CTA) and tell them what you want them to do.

Hack #6. Email Signature

Don’t make your email signature a distraction. Here are some recommendations:

· Keep it short, simple, and professional.

· Include your phone number and website.

· Include LinkedIn and Twitter profiles.

· Avoid images and quotes.

Call To Action

Want to read about these hacks in depth (With Examples and samples)? Download the checklist NOW here.

Pawan Kumar

Written by

Writer. Blogger. An Introvert Story-Listener & Movie Freak. Featured on Entrepreneur, Jeff Bullas, Addicted 2 Success. Grab Free eBooks:

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