8 Really Easy Pre-launch Growth Hacking Strategies You Haven’t Tried Before
It’s common for startup marketers and founders to think that growth hacking is a really difficult concept but is it really? In fact most of the times you are doing growth hacking strategies at your company, you just don’t know if it’s growth hacking. In case you are new to growth hacking, check out some of these growth hacking strategies in this article, very simple and easy to do. In fact, they all take a very short time to implement.
1. Build a landing page
You probably haven’t investigated how much good a pre-launch landing page will do your new startup. As you continue to announce to people about the new company you are launching, don’t let your home page read something like “Thanks for stopping by, we are launching soon.”
Instead, use that web real estate to take note of users who might be interested in your product. Simply build a landing page. We have talked about some of the best landing page practices in one of our posts here before. The point is that a well done landing page will help you get emails from possible clients. Let the landing page have a signup form to collect contact information of these people.
Just above the signup form have a statement like this “Thanks for stopping by, we shall be launching soon. Leave your email with us so we can let you know once we launch. Lots of free offers that day. Don’t miss out!”
To go with that, provide social media sharing buttons for the social media networks that best work for your company. This is so that people can share your landing page on Twitter, Facebook, Pinterest, Google Plus, etc. That’s free shares, coupled with quality signups.
2. Craft a list of media/influencer targets.
Getting a lot of attention on your launch date also depends on who you contacted prior to the launch. Knowing your target market, build a list of possible media companies and newsrooms that might be interested in your product. Once you have that, have a look at the editors, journalists and reporters in the teams of these media houses and see who might be more interested in your product. Press Farm is a good tool to use for this specific part.
Once you have your list of journalists who might be interested in writing about your startup, you are on your way to that free publicity provided you can craft nice cold emails that will lead to the journalists writing back to you.
Building a list of influencers in your niche is also important. For example, if you have a company starting up in the online marketing niche, contacting influencers like Tim Ferris and Neil Patel will probably pay off. Therefore, build a list of the most reveled people in your niche. Create very good emails to reach out to them. Chances are that if one of these people likes your product, the number of visitors you receive will skyrocket, and so will the customers.
3. Do a contest
Contests are nice things. People like competing. What would life have been without competition? It’s in people’s nature to want to get something before other people do, or to just want to be the best. Leverage this human craving for your startup.
The contest you run for your company might be for several rewards. It could be for free subscriptions, or an ebook or subscriptions to a group of features once you launch. Rest assured, contestants will come, contest and win. The attention you get will be rewarding. The number of interested clients will also be quality.
4. Purposefully give something away for free
When you are looking to launch a product, you could use an existing problem to find early publicity. Say you find out that people in your niche are facing a particular problem, no matter how small but it exists. Then design a solution or write an ebook to show them how to overcome it. The next thing you do is to give away this solution for free on your website. Before people take the solution ask them to give you their contact information so you can drop the solution in their emails.
This strategy has to be carefully done. You want to collect emails of people who will be interested in your product when you launch. So the solution you are giving away for free has to be solving a problem in the same niche as your soon-to-launch company.
5. Create a viral-worthy video
People watch so many videos nowadays it’s not even real. 10 years ago, a video would probably not make it on this list. But this is 2016, and times have changed. YouTube is now in over a billion people’s hands thanks to mobile phones. There is not a better time to use video for marketing as now.
Take an example, the video by Dollarshaveclub.com is one of the best examples of using video as a growth hack strategy. I’ll probably ruin it if I described what happens in the video so I’ll just let you watch it and learn something from it. Here you go: Our Blades are F**** Great
6. Do a crowdfunding campaign
Crowdfunding campaigns have helped launch several startups around the world today. Think Pebble, Kano, Bunch O Ballons, among many others. These startups would probably not have gone far were it not for the publicity they got on Kickstarter, a crowdfunding platform. The good thing about crowdfunding platforms is that thousands of journalists are always visiting these places everyday looking for newsworthy startups and products. Imagine the amount of free marketing it would do for you to be published on TechCrunch, an online publication that makes it a point to feature a number of new startups every day.
7. Find early adopters
Remember the points about building landing pages, influencer and media lists? These points get you to the current point. The goal is to get early adopters. These could come out of the lists you have built and email signups from landing pages or you could visit several platforms with people who want to be your first customers just because they can. Some of these platforms include Reddit, Product Hunt, Erli Bird, HARO and Muck Rack.
These platforms are full of people who can go on to be your beta testers. They will give you honest opinions about your product pre-launch and where it can be improved or tweaked, etc.
8. Build a press kit
When a journalist contacts you because they saw your company shared somewhere, they will want a description of what you do, your metrics and important numbers. You don’t want to wait until they contact you to begin organizing this information. Create a press kit that is well designed. Make it easy for journalists to do their job of marketing you.
If you start assembling this information when they are asking for it, you will probably take too long and lose the interest of your journalist. Be prepared always with such information.
Have anything to add to these growth hacking strategies? Let me know by reaching out to us on Twitter @thepressfarm
Originally published at press.farm on June 12, 2016.