Design Trend: Blue Text on Websites

Jo Ippen
2 min readSep 10, 2015

Changing link texts to blend in with the body copy has been a thing for a while, although not the best one, according to Jakob Nielsen.

Recently I’ve discovered a new trend: changing the body color to look like text links. See for yourself:

Funny coincidence or uprising design trend? How do you like blue as a body copy color? Any other pages worth mentioning in this collection? Let me know in the comments!

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Jo Ippen

Designer from Berlin, Head of Product Marketing at Wooga, author of «Web Fatale». Portfolio: http://johannesippen.com