Jo Ippen
Jo Ippen
Jul 27, 2017 · 1 min read

Why can’t old notifications be cleaned up automatically? Tobi writes about that on his Medium.

For me it is even worse — I see a lot of notifications that still get displayed although there is no content behind, like the Facebook Client which show me notifications for the Messenger of Messages I have already read.

Or Youtube that show me notifications for videos that I have long watched.

Or notifications that just point me to a new feature that I should learn about — no actual app content.

Notifications have turned into a major retention driver, losing their value to the human that they are displayed to.

    Jo Ippen

    Written by

    Jo Ippen

    Designer from Berlin, Head of Product Marketing at Wooga, author of «Web Fatale». Portfolio: http://johannesippen.com