Wide Open Media Group Hires Media and Advertising Veteran David Mackay to Grow West Coast Partnerships
PR Newswire July 12, 2017
AUSTIN, Texas, July 12, 2017 /PRNewswire/ — Wide Open Media Group, the leading digital media publisher dedicated to the Heartland of America, has officially announced the hiring of David Mackay as Director of Brand Partnerships, West. David formerly worked for Yahoo!, IAC, Yelp, and most recently was Director of Sales at Bitly.
“This is a big win for Wide Open Media,” said Preston Junger, VP of Sales for Wide Open Media. “I had the pleasure of hiring and managing David at Yelp. During that time he was consistently the top sales-person on the National sales team. We called upon him to build brand partnerships at a high level across three offices; New York, London, and San Francisco. I’m confident David will excel at connecting with brands and showing them that Wide Open Media is the priority online destination for Heartland consumers.”
Throughout his career, David has flourished as both an individual contributor and sales manager, accumulating numerous awards and a proven track record.
“I’ve been a fan of Wide Open Media for some time, and am excited to join the team,” Dave said. “I have been consistently drawn in by their quality content. After meeting with the team and seeing how driven and passionate they are, it was clear this was a natural fit. A lot of brands try to market to the Heartland, and many miss the mark. The team at Wide Open Media knows how to come up with creative ways to integrate branded content with the user experience. Having spent a lot of my childhood growing up in Upstate New York, fishing, hiking, and enjoying the great outdoors, this company and their mission brings me back to the things I love about the Heartland.”
David will work out of the company’s San Francisco office, and focus his efforts on the West Coast territory to put Wide Open Media on the radar of the world’s biggest brands.
About Wide Open Media Group
Headquartered in Austin, Texas, Wide Open Media is the nation’s leading independent publisher focused on the 177 million Heartland Consumers and their passions. The media company connects over 12 million users with unique and engaging digital content, giving readers the latest news, information, and entertainment combined with the ability to share it with the world. Wide Open Media’s growing Heartland media network includes Wide Open Spaces, the nation’s leading hunting, fishing, and outdoors site, as well as Wide Open Country, the fastest growing country music and lifestyle destination on the web. Wide Open Pets and Wide Open Eats, the network’s latest additions, are capturing the attention of animal lovers and foodies, two huge segments of the Heartland demographic. Later this fall a fifth site, Wide Open Roads, will go live and focus on cars, trucks, and more. Together the websites, and Wide Open Media as a company, are dedicated to providing top quality news, information and entertainment to delight and serve the Heartland community.