Paul Harrop

…ht think — “Dropbox provides a cherished service in a way that we won’t. This doesn’t apply to us.” If you’re not planning on building something that people will treasure there’s no amount of interesting UI that will make them continuously return to your app.

…he proposed change. Before you go “this is daft” remember the budget example, the corporate corpus? Don’t expect to change a system without some resistance.

…uch as possible in order to reduce risk either due to the system not being used or growing rapidly. You want to tie the cost as close to the path of revenue generation especially within any worth based system when you’re gambling on an uncertain outcome. However, there will always be some investment e.g. writing the application, marketing the microsite…