Best Practices for Podcasters on LinkedIn
LinkedIn is the platform for professionals worldwide. It allows users to share their business narratives, post and apply for jobs, and network with others. It is also the perfect platform to promote a podcast.
According to Omnicore, there are 706 million LinkedIn users, with nearly half of them as monthly active users. Moreover, 6 out of 10 users actively look for industry insights on LinkedIn, and 92% of B2B marketers include LinkedIn in their digital marketing mix.
If you are a podcaster growing their brand, LinkedIn should be included in your digital marketing mix, too. Here are a few tips and tricks podcasters can use for LinkedIn:
Make use of your real estate: Cover Image, Headline, About, Featured, and Experience.
There is free real estate to publicize your podcast naturally. Keep your lovely smile as your headshot, but consider uploading your podcast show art in 1536 x 768px dimensions as your cover photo. This photo will be the first big thing people see when they click on your profile.
Likewise, own your title as a podcaster! If you plan to network with potential guests, sponsors, or followers on LinkedIn, update your headline to say, “Host of [Podcast Name].” Go in-depth and write a few sentences about your podcast in the “About” and “Experience” section, too.
Another section many users do not know about is the “Featured” section, which allows you to upload files and links from previous projects. Consider placing a hyperlink to your podcast, either to the podcast tab on your website or a major podcast platform.
Do not overly rely on videos or audiograms.
Audiograms are great video alternatives, purposely made for social media. However, the reach may not be as strong as perceived. According to an OkDork analysis of 3,000 LinkedIn posts, posts with multimedia elements like video correlated with fewer post views.
OkDork’s study signs off saying that outliers and exceptions exist, so do not entirely ban videos or audiograms in your LinkedIn posts. Instead, try making a series of posts with a mix of pictures and videos.
Include hashtags.
Hashtags help users find content on a specific topic. Create one specific for your show, though LinkedIn automatically generates suggestions at the bottom of the text box to help. Followers can also subscribe to specific hashtags to track relevant conversations where your podcast content will appear.
Repurpose your show notes into long-form posts or an article.
There is an ongoing debate (even within our team at Turnkey Podcast Productions) if listeners read the show notes section on podcast platforms. Regardless, you can create LinkedIn content by repurposing show notes into a long-form text post or article. If you opt for an article, you can embed a combination of video, image, or PowerPoint slides to attract followers.
BONUS: Post behind-the-scenes content.
Unofficially, LinkedIn is a platform to seek celebrations. Viral posts include users describing their challenges, followed with an ask for help or a celebratory conclusion. These posts become viral for their in-depth transparency.
Podcasting is not easy; it is a journey. Therefore, do not be afraid to describe the challenges you currently face or have overcome. Even if a solution does not present itself immediately, you may attract other fellow podcasters who resonate with you, setting the foundation for a future connection.
Christopher Morales is the Social Media Director at Turnkey Podcast Productions. If you would like to learn more about our social media services, contact social@turnkeypodcast.com for a free consultation.
