10 Videos: an Introduction to Behavioral Economics
Originally published at FixWillpower
Behavioral economics’ role is growing in explaining why we do thing the way we do and what motivates us. Gone are the days when economists could base their work on rational behavior maximizing the value to homo economicus. Marketing, sales, persuasion, and other business objectives depend on understanding how people think.
I have collected the next 10 videos that will give you an introduction to behavioral economics field. You will find videos from heavy weights of the field Daniel Kahneman, Dan Pink, Dan Ariely, and others, as well as really insightful ideas from others. So, take some time, sit back and watch the videos.
Confessions of an ex procrastinator
Beat procrastination with the latest scientific findings in habits, self-control, willpower and temptation. Whether you procrastinate occasionally, or do it hardcore, this course helps you get better results. Take a look at how you can stop procrastinating
Dan Ariely: Are we in control of our decisions
17:26 Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.
Julia Dupire: Behavioral Economics
6:43 A TEDx talk by 16 year old Julia Dupire. Julia conducted a survey on the socio-behavioral determinants of instant gratification and risk taking and presented her results in this talk at the Lycée Français de New York. An accomplished artist and writer with an interest in Behavioral Economics, New York City student Julia Dupire is a superb mix of creativity and critical thinking.
Behavioural Economics: Rory Sutherland explains how BE can creatively solve business problems
14:48 Rory Sutherland, former IPA President and Vice-Chairman Ogilvy Group UK, elaborates on what we can expect from the new best practice guide he has written with Nick Southgate “Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards” and top tips on how BE can creatively solve business problems.
Behavioural Economics: Nick Southgate’s five best practice BE strategies
8:11 Consultant Nick Southgate talks about his five best practice BE strategies and his new best practice guide called “Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards”.
Drive: The surprising truth about what motivates us
10:47 This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
Driving User Behavior with Game Dynamics
59:43 Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web.
Choice Overload Jam Test
2:30 From the documentary Thinking Money on Public Television. Professor Sheena Iyengar illustrates how we react to the overload of choice we experience when we are faced with too many choices. Sheena Iyengar is the S.T. Lee Professor of Business in the Management Division of the Columbia Business School and author of The Art of Choosing.
Daniel Kahneman: The riddle of experience vs. memory
20:36 Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.
How to Make a Behavior Addictive: Zoë Chance
16:57 Zoë professes at Yale School of Management, researching decision making and social welfare, and helping students make their dreams come true. Her work has been covered in The New York Times, Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times, and Discover. Before getting her doctorate from Harvard, she marketed a $200 million segment of Barbie toys for Mattel. Now, she collaborates with academic and industry colleagues to use behavioral economics to help people avoid temptation and make decisions that will benefit them in the long run. And she’ll be talking about a new type of toy that might do just that — if it doesn’t drive you crazy first.
Explorations of the Mind: Intuition with Daniel Kahneman
56:00 Daniel Kahneman is an internationally renowned psychologist whose work spans cognitive psychology, behavioral economics, and the science of well-being. In recognition of his groundbreaking work on human judgment and decision-making, Kahneman received the 2002 Nobel Prize. In this program he explores the idea of intuition. Series: “UC Berkeley Graduate Council Lectures”.
Want to get deeper understanding about psychology? Willpower books help you learn. Dig into this list of books. Find out how willpower works and motivate yourself not to fall back to old ways.