Prince & MattinPop Neuro MagazineThe Neuromarketing Matrix by Professor MorpheusYou’re here because you know something. What you know you can’t explain, but you feel it. You’ve felt it your entire life – that there’s…Jul 27, 2020Jul 27, 2020
Prince & MattinPop Neuro MagazineHow Pandemics Fuel Cognitive BiasesSince the 2014 Ebola outbreak wasn’t enough of a warning to humanity, Bill Gates got on stage in 2015 to deliver a powerful message. The…Apr 13, 2020Apr 13, 2020
Prince & MattinBetter MarketingConsumer Behavior Lessons From Influencers and Micro CelebritiesOn fake construction workers, Beyoncé, and neuromarketingDec 18, 2019Dec 18, 2019
Prince & MattinThe StartupThe Psychology of Black Friday and Retail Store DesignIn Kanye’s world, Jesus is king. In the world of seasonal shopping, Black Friday is king. Companies using Black Friday to “officially”…Nov 20, 2019Nov 20, 2019
Prince & MattinPop Neuro MagazineThe Psychology of GratitudeFifteen Fall seasons ago, Starbucks blessed our souls with the Pumpkin Spice Latte. For fifteen years, it has also marked the beginning of…Nov 11, 2019Nov 11, 2019
Prince & MattinPop Neuro MagazineHalloween Masks & The Psychology of IdentityCredit the Germans for providing the perfect word to explain the joy of Halloween: maskenfreiheit. Maskenfreiheit is the freedom we feel…Oct 14, 2019Oct 14, 2019
Prince & MattinPop Neuro MagazineHarry Potter and The Psychology of KPop FansIn Harry Potter, people belong to one of two groups — Wizards (those who can perform magic) and Muggles (people who cannot perform magic)…Aug 20, 2019Aug 20, 2019
Prince & MattinPop Neuro MagazinePsychology Behind Your Pumpkin Spice Latte Obsession & How It Affects Your Consumer BehaviorWinter is coming, but fall is coming first. Our ancestors celebrated the fall equinox in dramatic fashion. None celebrated harder than the…Aug 12, 2019Aug 12, 2019
Prince & MattinPop Neuro MagazinePsychology Behind Your Stranger Things Obsession & How Brands Optimize for Nostalgia & MemoryThe closest thing we have to the DeLorean is our memory. Therein lies the biggest misconception about memory — we think it is objective.Aug 6, 2019Aug 6, 2019
Prince & MattinPop Neuro MagazineWhat is Neuromarketing?25 years ago Wu-Tang taught us what C.R.E.A.M. stands for, “Cash Rules Everything Around Me”. Today, it’s Consumerism Rules Everything…Jul 16, 2019Jul 16, 2019