THE ERA OF ONLINE PRINTING — A GAME CHANGER
Online printing has rapidly carved out a niche — though a very huge and profitable niche. Actually, online printing, or print-on-demand, is in all respects the industry’s most enthralling game changer. It’s a hyper-convenient, less costly source for making short run books, personally tailored calendars and photo albums, custom flyers, newsletters, mailers, business cards, brochures, and so much more.
The basic underlying technology for online and on-demand printing is digital printing, although some providers use offset technology. Digital stuff allows printing directly from an electronic or digital file to a toner- or ink-based printer. For lesser quantities and quick-turn order, digital is the go-to solution vs. offset.
Customer-facing online print companies offer all types of printing and finishing services. Their resolutions obtain electronic files, typically over the web (hence the term, online) that quickly make their way to the press. Whether the specs call for color or black-and-white digital printing, the workflow is just about completely programmed. From end to end, with no hands involved process covers file management, jobs queuing, printing, laminating, scoring, trimming, binding, and collating.
Whereas online printing distributes many of the coolest print applications, it also signifies a sustaining user experience. The very act of entering and submitting an order encourages fundamental prizes for customers — a sense of control, effectiveness, ease, and efficiency, for newcomers. Using online templates or predetermined exclusive templates, users drop in the text, images, and account information, press a button, and before you know it, the job is in the line for printing!
Online printing solutions have permitted providers to add many new and lucrative products to their portfolio. Publishers can keep blacklists active without gathering huge piles of unsold or returned books. Printers can offer things for a fixed cost per copy, irrespective of the size of the order. Besides lesser costs, online printing or print-on-demand offers further remunerations versus offset: set-up is faster; handling costs are lower; and exclusive inventories, storage and waste have been removed from the profit equation.
Indeed, online print providers need to be aware of sustaining the quality of their products. The advantage for providers, nevertheless, is the potential to increase assistance to customers, create buyer loyalty, make more revenue, and increase profitability just like PrintingNova.com. Within a few days, the customers can have their orders shipped at their doorsteps. Not a bad situation if you’re a user of online printing, or seriously thinking about it.
