A pictorial mark is an icon or graphic-based design. Pictorial Marks are drawings from simple line drawings to detailed illustrations. Pictorial marks make a quicker connection with the audience. They often require no explanation.
As the name suggests, a Spot UV coating is applied to selected areas of a printed card. This has the affect of highlighting and drawing attention to that part of the design. It also provides a good feeling of having various textures on a single printed surface.