Highlights from the Priori Data Blog, August 2017
Every month, we’ll give you a wrap-up of everything we published the month before. If you don’t want to wait until then, register here for blog updates.
Understanding how transparency fits our industry
August saw the launch of a brand new initiative for us: redoubling our efforts on transparency. We realized we weren’t doing enough to help customers make informed decisions — why should they choose us over a competitor? How could they know we’d be a good fit?
These two posts are the first in a series, so keep your eye out for more.
Our Brand is Transparency | August 25th
Key quotes
“If users cannot find any information to tell them how, why and when we got the data, why should they believe that it is accurate?”
“This article is a statement of intent: Priori Data aims to become the industry leader on transparency.”
Better Model Updates Means Better Mobile Date | August 25th
Our model updates will now a) be communicated in advance and b) include better visuals.
Key quote:
“The more data we pull in from data partners, the better our estimates get. So far we’ve had more than 1,400 new partners accounting for 23,000 apps and growing — we definitely want to include that volume of data!”
Tips & tricks
We always have a steady stream of posts that are aimed at practitioners in the mobile industry. Developers, marketers, strategists — anybody trying to make an app succeed. These posts are for them.
The Complete Guide to App Store Categories | August 1st
The app stores are not harmonized AND they change how categorization works all the time. Don’t let your app get lost.
Key quote:
“Do not try to put your app in a category it doesn’t fit into. Not only does this annoy the stores, it annoys users. On Google Play, any user can flag apps as miscategorized.”
The Priori Data ASO Book | August 2nd
Our first ever e-book! We gathered together some of the top ASO experts in one book (plus a breakdown of the data behind their strategies).
Key quote:
“If you google “app store optimization strategy” you’re going to find a lot of misleading information… This Playbook will cut through the noise.”
How to Run an Influencer Marketing Campaign | August 21st
Key quotes:
“Influencers are talents. They built an audience — that’s why you’re coming to them. Don’t try to sidestep that talent in the name of brand safety”
“Influencer marketing is fundamentally different from classic cost-per-install based online marketing.”
Video tutorials
Early in the month, we dropped seven — count ’em — seven video tutorials on how to use our platform.
Delving into something like Priori Data can be daunting. There is an enormous amount of data and we’ve spent a lot of time adding features into every little nook and cranny of the platform. A lot of people ask us ‘where should I begin?’
There are three main sections, each with ordered videos to walk you through how to use them.
App Intelligence
- Preparing Your User Acquisition Strategy with Download and Revenue Data
- Master Our Competitive Intelligence Tools
Market Intelligence
Keyword Intelligence
