Ultimately, you still need to be awesome in order for your business to be successful — you can’t ever fake that. Yet it’s possible to make your small business appear less small than it really is and maybe even — if you’re really lucky — like kind of a big deal. That perception, in turn, can help you grow so rapidly that you’re out of small biz and running with the big dogs in no time!
Trust me on this one, there is absolutely nothing wrong with buying followers to get you started and kick-start your social presence. It matters — if people see that you have five followers, you run the risk of being dismissed as a nobody. People judge a company’s book by its over; it’s sad but true.
If you cold-call or email a prospect to tell them about your product or service, I guarantee one of the first things they’ll do if they’re interested is Google you and/or your company name. It’s essential that you do a Google search of your name and your company and figure out what shows up. Make sure your online presence instills confidence and nothing kills brand confidence like an empty search results page.