Why Media and Entertainment Industry is placing a big bet on the Mobile App?

Prismetric
Jan 30, 2019 · 6 min read

Before we begin, there is a question for you. What’s the thing that mobile apps have missed or failed to accomplish? Puzzled? You have no answer, right? It’s the most expected answer.

The game-changing mobile apps have surpassed the human capabilities and there is nothing which apps don’t offer. Just name it and you will have it. The apps are not just making the things available with great ease and convenience to the people, instead, they have transformed the taste and preferences of the people. The media and entertainment industry is no exception to this. With the mobile shift, the people no longer want to switch on the TV to watch the sports live score, news alerts, videos and listen to the music, or rush back to the home to not miss the TV show.

In the race of digitization, every piece of media and entertainment, be it accessing movie, game, news or other media are available in just a few taps on the smartphone. Stepping in with the users’ mobile preferences and current trends, the media and entertainment houses are engineering the mobile applications to increase the user outreach and serve them efficiently.

The live streaming of the TV shows, online radio stations, gaming apps, sports apps, news apps, and music apps are the best instances of it, which have received a positive response from the people and even escalated the revenue by a huge amount. The related statistics:

  • In the last couple of years, the customers’ spending is tripled for the entertainment app category.
  • Under the current growth trajectory, the revenue from the media and entertainment app is expected to reach 20 billion by 2020.

The key facts make it crucial for the industry to get on the board and enjoy the great feat by going mobile, in addition to the increased user base, improved user experience, and better user engagement. Still, there is a lot more.

Take a quick glance at why the mobile app is a healthy dose for the media and entertainment industry:

Track and follow the trends

The mobile apps have not just provided the easy access points to the users for media consumption and get entertained anytime, anywhere, while creating the opportunities for the industry to track the users’ response and promote the brand.

The game app, TV show launched or the movie released when getting available on mobile app, it’s easy for the makers to realize which aspects are lending a hand in creating a huge buzz for the new launch, promoting the brand, and generating huge revenue, and which key points are impacting the user experience and the changes that users want. Later, the changes can be incorporated accordingly.

The uncovering of the critical aspects and changes required, create new avenues for the businesses that delight the users and ensure a consistent stream of revenue.

Cement the brand in the user’s mind

People are up to their neck in, is not a sort of fad. It’s true. Even, the people who are crazy busy are valued and considered financially sound, but they are emotionally burnt-out and have mental breakdowns due to the monotonous routine. There lies the opportunity where the brands can stay on the top of their mind by cheering them every day with a dose of entertainment, which helps the people start and end the day in a refreshing way.

Not just the one, there are hoards of entertainment applications available in the app stores that are performing to the notch. Standing out in the crowd is essential to increase the brand visibility, and that’s possible when the app delivers high-quality content and the best services. Let’s do it. Engineer an intuitive and feature-rich app that helps in engaging the users and convert them into loyal users, which in turn, improve the brand awareness.

Also Read: How is Giving App Users A Wonderful Experience Pay Well

Avail the social power

No other channel can beat the power that social media platforms have in targeting the wide spectrum of audience, promoting the content and bring higher levels of engagement. In the mobile app, the social channel integration can be done easily, which means just at the tap of the button, the content, video, or audio can be shared across social channels by the users.

If the content sharing on the social platforms is effective and compelling, then getting more likes, share or comments for the content becomes effortless that helps in acquiring new users as more users will get into the conversation. In this manner, harnessing social power turn out to be easier for the media and entertainment industry via mobile apps. However, social media must be used smartly because it can make or break the brand. Use it judiciously.

Proper dissemination of the content

Traditionally, making the users aware of the textual and multimedia content that industry is publishing is impossible. That’s where apps become a rescuer because the information about new content can be broadcasted to the users via push notifications. It’s a great marketing tool to constantly remind the users about new content, and even to read it if it’s unread. Moreover, the discounts can be offered to use the premium content.

For instance, the people miss the matches during office hours, and that’s where the push notifications for live match updates keep them updated and let them enjoy the match without actually watching it. The research has proven that such type of notifications receives a maximum response from the audience and accounts for more than 100% user engagement.

Also, the pirated content is another challenge for the media and entertainment industry that leads to a great loss, which can be eliminated with mobile apps. The apps become a one-stop solution for the users to look for and download the content for free. Plus, the high-quality content is delivered with sheer originality. This approach makes the content easily accessible and makes no losses to the businesses.

Also Read: What are the best tips for viral app marketing?

Foster user engagement

The study has revealed that mobile apps bring conversions by three folds as opposed to a mobile-optimized website, and people consume 50% of internet data during leisure time. It indicates the media and entertainment apps have the best opportunity to strike the chord and earn the user for the lifetime through social channels and push notifications.

Additionally, sending the push notifications to the users to consume the relevant content at the right time increases the user engagement in the app. For instance, during morning hours, a dose of latest news; during the daytime, the live match updates; and in the weekend or after office hours, the serials or movie recommendations can be offered, which never let the users look another spot to consume the content or search for the entertainment. Besides, when the notifications are tailored to the users’ preferences, it works wonders and roping in the users becomes a breeze.

Also Read: Things to consider while developing an app like TikTok and Dubsmash

Takeaway

Mobile is a leading digital platform where the digital media time spent by the people on the apps accounts for 62% under the total activity. It signals the mobile apps plays a pivotal role in person’s daily entertainment. The facts are seriously taken by the foremost and novice players, and adding a new dimension to their media and entertainment business has brought huge popularity, TRP, and revenue for them.

Mobility has become a backbone of the media and entertainment industry. The rapid shift offers a high degree of potential and opportunities to grow, prosper and shine. Embark on the mobile journey to get to the heart of the audience and thereafter, reap the unmatched rewards it will bring.

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