Jio does an Apple

Well, there are only 2 things that we await with bated breath — weekends and Apple’s launch of a new product. However, a third phenomenon is emerging, uniting the technological enthusiasts of our country. With a population of over 1.3 billion, India is the world’s fastest growing smartphone market, with a lot of data hungry consumers. In the past 48 hours we found something very similar among the various retail stores in America and the local mobile shops here in India, the common phenomenon is of a long queue. People in the west line up to get their hands on the latest Apple gadget, while people here are queuing up to avail the latest Jio sim card.

So has Jio ‘pulled an Apple?’ it certainly looks like it, as netizens from Mohali, Ahmedabad, Ganaur, Bhubaneshwar, Lucknow and many more have ditched their slumber and marched on to their nearest mobile shops to obtain the latest offering from Jio. Reliance is running the Jio Preview Offer, under which Jio SIM is being made available to buyers of 4G smartphones across brands such as Samsung, Panasonic, Asus, and more. Needless to say, the offer is a humongous success across many centers in the country, while Jio is still testing its services on 4G-LTE network.

So why are tech enthusiasts going absolutely bonkers about this Jio preview offer? Well, under this offering, users get unlimited access to Jio services for 90 days from the day of the activation of the Jio SIM. The same applies to JioFi, Jio’s very own Wi-Fi hotspot device that has gained popularity for its portability and capability to connect to multiple devices.

For the uninitiated, Jio is a provider of mobile telephony and broadband facilities that offers a multitude of services — unlimited HD Voice calls & Video calls, unlimited High-Speed Data and a host of Jio Premium apps such as JioPlay, JioBeats, etc.

Initially, the Jio Preview Offer was enjoyed only by Jio employees, friends, family, partners and vendors as part of its testing phase. But, now the offer has been extended to smartphone users of numerous brands as well. Exclusivity combined with the latest cutting-edge technology has assimilated this legion of similar minded tech enthusiasts flooding the gates of every possible mobile shop in the country. In a country with an ascending number of data hungry consumers, Reliance Jio is definitely striking the right chords.

Here are a few updates that were trending at various locations in India yesterday: