Automotive Industry is experiencing radical changes and It’s going to change the role of each value chain partner of the Automotive ecosystem. These include changing customer expectations, accelerated adoption of new technologies, and shifts in competitive power. Today’s consumers are smarter than you and the key to winning over their expectations are to work upon agility to compete in the market, bring customer-centricity in their new business models. Customer Experiences are their journeys. Journeys designed by Technology Innovations delights Customers.