Black Friday Sales Predictions 2016
The title originated in Philadelphia in the pre-PC century, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Though retaining somewhat negative historical implications, this term gradually acquired a bit warmer tinge. No pedestrians and vehicles, just family members and your favorite mobile devices. That’s what we call progress!
According to Adobe’s 2016 Digital Insights Shopping Predictions, 2016 online holiday sales will reach $91.6 billion, with 11% increase, as compared to 2015.
According to eMarketer’s holiday sales preview forecast, US e-commerce sales will jump 17.2% this holiday season. This November and December, holiday retail e-commerce sales will jump to $94.71 billion, representing 10.7% of total holiday retail sales — the largest portion ever.
Mobile continues to propel e-commerce growth rates as well. US retail m-commerce sales will increase 43.2% in 2016 to $115.92 billion. By 2020, eMarketer expects, retail m-commerce will represent nearly half of all retail e-commerce sales.
Pic.1. Actual & predicted online sales in billions
All this Black Friday jazz of shoppers looking for the best deals of the holidays takes the nations by storm again and again. Its fun is almost equivalent to Christmas; it’s very much like Boxing Day sales in many Commonwealth Nations.
As for us, we abhor crowds, especially queues in the shops. That’s why we’re definitely going to buy online this year, like the previous one and the one before that one. That’s why our next point is about Cyber Monday!
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