Priya Upadhyay
Nov 4 · 7 min read

This Week’s Top Stories About Social Media Optimization.

Do you know? Facebook alone has over 2.375 billion active users and WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users. Other than facebook if we are talking about Instagram has 1 billion and snapchat has 190 million daily users.

But despite Facebook, the majority of people like to spend their time on other sites like TikTok, Pinterest, snapchat, youtube, twitter and for professional groups and communities they like Linkedin most and we can see that the large community involvement in social media sites. “Marketing on social media is different than traditional marketing.

Here I am providing you proven social media strategy that works well if you will follow the step by step guidelines and implementing this. You will be able to bring new customers and will generate good relations and trust.

Step1- # start creating Instagram stories

As mentioned above, Instagram has 1 billion daily users in which half their users use Instagram stories every day.

So, you can build your audience through Instagram stories, but you need to follow separate Instagram stories strategy for more and more engagement.

If you are planning for your Instagram stories you can follow the best practices for more likes, views, and engagement.

Instagram stories
Instagram stories

Tips for Instagram marketing.

  • Follow the right image and video so that your post looks good and chances of click will be increased.
  • Follow trending hashtags #
  • Check your post or stories format on mobile as well as on the desktop.
  • Run polls because polls can encourage participants to click.
  • Place strong CTA.
  • Add links in your stories where you want traffic and engagement.
  • Use trending stickers and icons.
  • Put your popular offers, updates, events, and content on top of your stories.
  • Tag your location and visiting the place, maybe it will be your office, shop, restaurants, etc.

step2-# start creating youtube advertisement.

Over 1.9 million users on youtube, youtube is the largest video social networking site.

Do you know youtube videos can increase your brand awareness? if the community needs to match with your product and services, youtube can increase your brand visibility and awareness?

Tips for youtube marketing.

  • If the number of users-uses google for searching for specific products according to their needs and your product falls into the same category you can target a such number of a specific user. It will increase more chances of buying your product and services.
  • Youtube reaches more people comparatively to tv advertisements, using youtube advertisement could give your brand massive visibility and your sales will be boosting.
  • To set up a youtube campaign make sure your advertisement is simple, clear and attractive and meaningful so that you can engage your user very soon.
  • Using the hashtags while making the youtube videos can help the user find exactly what their requirements. You can target the user, based on google search and youtube watch history you can know the specific user.

step3-# TikTok advertisement for specific user

TikTok comes in fame after a revamp of musicl.ly in a couple of years back, this Chinese social network allows the user to create 15 seconds of funny and entertaining video on popular dialogs, music, song, and famous personalities. This fun app very famous among youngsters especially teens.

This app available in 150 countries and 75 of different languages and it’s become the most downloaded app in Google play store and apple play store.

TikTok is good for that industry who’s product especially related to youngsters than this platform can play an excellent role in the advertisement of products and services.

TikTok is good for Indian companies because the number of youngsters is here, companies can promote their product through this advertising platform.

Tips for TikTok videos marketing.

  • Make clear and creative advertisements.
  • Provide a clear message of your product and services.
  • Make funny and interesting videos because teenagers like this type of advertisement but make sure it is relevant to your product and service as well.
  • Follow the latest trends and fashion of TikTok which young audiences like most.
  • Variation in advertisement increase more visibility.

Step4:# Increases Your Reach, Facebook Advertisement.

This is one of the most active social media sites among people.

This platform is very popular among marketers for sales and marketing opportunity number of companies use this platform for marketing an organic and paid campaigns, 39% of users follow official brand pages expecting to receive the latest offers.

Good facebook advertisement gives you high returns of your investment, The quality content increases the audience on facebook if pitched in the right manner, infographic, webinars, videos, live events, and ebooks will be increased the interest in your product and services and you can create the name on facebook. READ MORE………

facebook ads
facebook ads

Tips for facebook marketing.

  • Quality content-Blogs increase the number of audiences on your site but make sure the good pitch of your product and service will increase your CTA.
  • Use infographics in your quality content.
  • Companies can start webinars because more of the audience like to join webinars if you are a start-up or growing company you can usually start with a free webinar.
  • If the paid campaign follows the right time to run your ad so that you will get more engagement with your campaign. (choose the right time to run your advertisement)
  • Segment your ad according to the interest of the audience.
  • Remarketing is the best feature of facebook marketing, you can expose your advertisement multiple times until the audience makes a decision.

step5-# IGTV for more views and actions

IGTV is Instagram’s best features for marketers. Earlier it is a standalone app. It’s very challenging for marketers to generate engagement in views of their videos.

Now things become easier people can preview on their Instagram feed and tapping on their preview. your video also shows in search and discover section of Instagram. For this strategy, people can search to discover the product and service which is relevant to their taste and chances of conversion will be increased.

Instagram and IGTV is a completely different approach to reach and convert and if one really wants conversions should make good quality and valuable videos for more reach and conversions.

Tips for IGTV marketing

  • Create a short and crisp video with full of information.
  • Create videos with an Instagram friendly format.
  • Add subtitles of videos (it will show that who want to see videos with the sound off)
  • Design your cover photo with your relevant keywords and content.
  • Conduct games shows and interviews during the interviews (make sure they are relevant) it will increase your audience base.

Step6-#Live video marketing

If you want marketing of your product and service to perform differently than needs to create something unique and engaging and here live videos perform better than regular videos, since users spending their ⅓ time on social media activities, video marketing has become an integral part of social media marketing.

87%of marketers created a video for the identity of their brand, indulgement of every marketer in videos is creating dominating competition and need to creating something different manner which is live video marketing.

Live videos are the future of video marketing people love to see them live videos comparatively to pre-recorded videos. The user knows that what they are seeing is true and authentic and no edited.

According to a survey, 70% of the audience is love to see live videos comparing with reading blogs, comments, reviews, and website visitors, if you still not started the live videos you need to start on that channels where it’s supported the live streaming.

The success of your social media strategy relies firstly on your social media and the second of your landing page. This definitely includes but not limited to content, pictures, design, and call to action.

marketing land.

Tips for live streaming videos

  • Never leave a chance to interact with the audience.
  • Make a video with a call to action button (provide a chance to your audience to ask questions, create polls.
  • Set your goals.
  • Identify your audience and their needs it will make you understand more about your audience.
  • Make relevant and informative videos so that you can engage your audience soon.
  • Consistency is important for successful marketers you should come with different and interesting topics which the audience demanded with you.
  • Share what your audience wants to engage in.

Conclusion: To identify what working and what not you always keep on eyes on results and if a needed change in social media strategy accordingly.

If you have any questions regarding social media marketing you can ask in the comment box.

Priya Upadhyay

Written by

Masters of commerce in international marketing from Technia institute of management|Digital marketing freelancer|Live with passion|

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