Design terms you should know as a Graphic Designer

When I entered the world of graphic design, I feel like that graphic designing is not just a profession but also a new language. And if you are not familiar with that language then those terms will be quite confusing for you. For instance, terms like typeface, kerning, Resolution, and many more might be new to you, or maybe you have heard them before too but you just ignore these terms as you are not really aware of them.

So, whether you’re a new designer, or you are so keen to know graphic designing terms or if you are a client and reading a mail from your graphic designer with a lot of new terms you are not familiar with, then don’t worry. Don’t get confused….we are here to help you out!!!

Have a quick look at these 15 design terms you should know as a designer.

Logotype

A logo that is made of text.

Logomark

A logo that is made of symbols or some images rather than the company’s name.

Resolution

Resolution is the amount of dots or pixels that make up an image. A high-resolution image will have more pixels which results in a high-quality image.

Typeface

A Typeface is a set of characters that share the same design of lettering. Some examples of the typeface are Arial, Helvetica, Times New Roman, etc.

Kerning

The process of adjusting the spacing between two letters.

Tracking

Tracking adjusts the spacing between letters evenly throughout an entire word.

Tint

Tint is a mixing of a color with white, which results in a lighter version of the same color.

Tone

Tones are created when grey is added to a color. Tones could refer to black, white, and grey tones.

Shade

The result of a pure hue with black added.

Hue

A pure color without the addition of any tint or shade (without any white or black pigment).

White Space

White space includes any part of the design without an image or text. It is not compulsory that it should be white.

PPI

It is Pixel per inch. It describes the resolution in pixels of a digital image it means when displayed on the web. More number of pixels means a high-resolution image.

DPI

Dots per inch (DPI) refers to image resolution on printed paper. A more number of dots means a higher quality of the print.

Raster or Bitmap

These are non-line art images that creates images using pixels (in digital imaging) or dots (when printing digital images)

Vector

Vector images are made up of paths or line art that can infinitely scalable.