Experience System of Record — A strategic advantage for Adobe?

INTERNAL ANALYSIS

CURRENT SITUATION

RIGHT TO WIN

CORE COMPETENCIES

JOBS TO BE DONE

STRENGTHS AND WEAKNESSES OF DATA GATHERING DONE BY ADOBE

PERFORMANCE ANALYSIS FOR ADOBE

EXTERNAL ANALYSIS

MARKET TRENDS

BUYER UTILITY MAPPING

Figure 1 Buyer Utility Map for Adobe Services

COMPETITIVE ANALYSIS

Adobe Cloud Platform’s Competitive Radar

OPPORTUNITIES AND THREATS FOR ADOBE’S DATA GATHERING ACTIVITIES

CONCLUSIONS

ADOBE’s Data Gathering and Processing Provides a Strategic Advantage

Recommended Feature for Adobe — Security as a Service

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