It’s a wonder it’s taken so long. Now if you raise 132 million, someome , somewhere will want a return. Nonetheless , I was an early subscriber of blendle. Nyt, ft.com. Am a paid member of wsj. Only because it is attractively priced. With a seamless experience. Can’t say the same for blendle. Over a period of time did not renew. Once the novelty wore off.And there were many competing free feeds. Always a big dilemma. Free vs paid. But if the wsj , Nyt experience are any indication. It is a long haul to hit the high notes in conversions. Lucky to get 41% ! Not impossible. Just tough.

There will be a drop off. Some to other sites. Diehard’s will stay. Pricing is key. Innovation in pricing. The more you write, like, share, comment, read — the less you pay ! Quick refund, to build trust and stickiness. No ads ! Okay maybe some sponsored content! E.commerce for sure. Private content for Cos and egroups viz. Medium.com/network.xxx. That would be paid for. Hosted model. Platform as a service.

So there are ways to skin this. But focus is key. And staying the course.