Your Business Market Reach: 2.7 Billion
Whether we like it or not, social media has taken over our lives. Every month, the average amount of adults on Facebook goes up — currently at a whopping 79%. Twitter and Instagram are right behind Facebook with regards to active users, but they are growing even faster and will likely pass Facebook soon. In addition to that, new social media networks are blowing up every day — like Medium, Meetup, and Reddit.
If we take every single person on social media and put them in one place, we would need: over 4,000,000 747 airplanes, 35,000 full Carolina Panther Stadiums, or 316 identical copies of New York City.
Let’s make those numbers work for your business on social media.
In order to tackle social media like a champ, we need to determine an objective. The goal of any business is to make money, so we need to figure out how to, ultimately, make you money through social media. Simple as that. No need for fancy words like engagement or holacracy (whatever that is…) The team here at Prodigy Mob is going to share how you can make money by just spending some time with your 2.7 billion future customers.
1. Make it look Pretty 💅
When working with social media, it is very important to make sure your branding is attractive. Typically, it is best to make sure your logo or icon is the profile picture. That provides brand recognition on the feed and helps your new best friends remember your logo.
2. Post Often ⏰
Social media is built entirely on friendship and interaction, so make sure you are being very active. When managing social media for brands, we have seen best results by posting 3–4 times a week. The time in the week may vary based on your audience, but make sure you do find a time. Posting in the middle of the night won’t do too much for your brand.
3. Communicate 💬
Whether it is a quick little DM or a witty tweet back, communicating with your customers is essential. We have seen brands like Wendy’s blow up when they tweeted back offering retweets in exchange for a year supply of nuggets. Whatever you do, it can help gain exposure for your brand. In addition, if people see your account is active they are much more likely to reach out.

