Fear of Failure Can Equal Product Success

How your fears and other raw emotions can usher you toward comforting metrics

After working with a client for a few months of tweaking and small design changes, the client asked one of my favorite questions:

“What is success?”

Without getting into too many specifics, the product was an aggregate of health centers. It makes its profits when the potential patients contact the centers on the site. He said he struggles to balance patient satisfaction vs company…