UX Design. Where Data Goes to Die

Without being properly structured into your organization, any data collected risks not being clear enough to give direction, being too inconvenient to execute on, or being ignored entirely.

As a product researcher since 2012, I’ve done my share of collecting as accurate data as possible my whole career. It’s been my experience that companies aren’t typically set up properly to react and adapt to data even if it’s accurately collected. It’s perhaps…