But that’s because they don’t know what they want.
Who came up with free SaaS trials, and what were they thinking?
Joanna Wiebe

You present a compelling argument! To give the opposing side a voice here, I imagine they’d say something like: “Well it’s true that people don’t know what they want in advance, but when they _will_ know it when they see it.” e.g. Someone’s eyes lighting up the first time someone slipped an iPod in their hands. yadda yadda

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