Assignment: RWW framework

Requirements: “You are working as a Product Manager in an E-commerce company, considering that you have identified the below requirements that need to be executed during the upcoming quarter. Now I need to find out which requirements are worth adding to the roadmap and also need to find out the priorities for the identified requirements.

RWW: Real Win Worth framework

Building a chatbot for reducing the customer service calling expenses :

REAL: Chatbots are useful to handle common issues of users and reduce manpower effort to 30% .so yes using a chatbot can reduce customer service calling expenses.

score: 20

WIN: many companies and startups use this chatbot technology to handle customer care services.so, yes we can win with this process.

score: 25

WORTH: by using this chatbot technology we can see significant cost savings spend on this technology, so yes using this concept is worth it.

score: 30

Total Score: 75

Enabling a new delivery partner (API Integration) for the delivery of the order will increase the reach.

REAL: I will assume this by us this API integration of enabling a new delivery partner our eCommerce dark store managers working in several regions across the country can easily add any random person to take up the job of a delivery boy by which we can increase our reach in the many new areas and users.

if our company gets more orders from different areas then this idea will be good to fulfill that demand but we are not getting that much significant order volume from new areas. so it’s better to focus on existing order values.

score: 5

WIN: suppose if we get high order volumes from newer areas we can use this concept to full fill this and this is what is done by giants like Amazon and Flipkart. so it’s good to better implement this concept if we have this need.

score: 20

WORTH: using this concept and increasing our reach can increase our sales.

score: 10

Total Score: 35

Build an exchange program to generate additional revenue.
REAL: I will assume that our exchange program useful to buy and sell 1st and 2nd hand smartphones so that needed peoples get 2nd handphones at their desired price and users who are want to try new smartphones can buy a new one on our exchange platform which will increase our sales.

score: 20

WIN: it’s tough and takes time and effort for a new product like these exchange programs, and we need more data and validation to implement this idea. our company has to spend significant resources to execute this idea.

score: 5

WORTH: if the concept worked we can get good sales but the problem is it’s hard to define the risk-reward factor for this kind of idea.

score: 30

Total score: 55

Build a Loyalty program for customer retention.

REAL: humans are like to give attention to a loyalty program and its importance for a company to sustain its loyal users. so building a loyalty program will increase customer retention.

score: 40

WIN: finding an innovative and effective loyalty system can be very effective.

score: 40

WORTH: sustaining loyal users will be helpful to gaining market share and using the long term and also acquisition costs will go down.

score: 50

Total score: 130

List down all possible RWW scenarios under each of the cases and allocate the score based on your analysis/assumptions. Let me know which is the final requirement you would like to take forward and the reason for the same.”

with a total score of 130 :

Build a Loyalty program for customer retention.

is the final requirement to execute 1st because it’s hard and the same as sustaining existing users to acquiring new users. this will increase our brand loyalty and we can become more customer-centric which will give good long-term results.

some companies use loyalty programs: Starbucks.