Tools to Help You Track Your Startup

When you’re busy building a startup, there isn’t always time to keep track of what people are saying about your company. Luckily, there are a bunch of great products to make tracking your startup easier than ever.

We put together a list of six different tools to help you monitor when your startup is mentioned online, as well as track companies, markets, and people you care about. Read on for the full list.


1. Index

Keep track of companies & markets you care about

Index, created by the team at The Next Web, uses public content on the web and turns it into structured data on locations, industries, and private tech companies around the world.

There are a lot of cool uses for this tool. You can use it to keep an eye on potential investors, competitors, or markets. You can also create custom lists to track the investments, acquisitions, and other updates you care about while filtering out the news that isn’t as important to you.

If you sign up for the “Pro” or “Expert” versions of this tool, you’ll get access to even more features, such as: weekly digests, advanced search, CSV exports, and a daily investment newsletter. This tool is certainly worth the investment if you‘re looking to more efficiently keep track of what matters to you and your company.


2. Notify

Get notified in Slack when your startup is mentioned online

There are so many things you can do with this Slack integration, and setting it up is super easy. You can create alerts for anything you want to be notified about, like when your startup or competitors are mentioned anywhere online, when a specific person is mentioned, or when something gets published about an event or topic you want to track. You can also select sources you want to read notifications from (e.g. Twitter, Facebook, Reddit, Blogs, Product Hunt, Medium, News Sites, etc.).

If you want to keep your finger on the pulse of anything important to you, Notify is a no-brainer Slack integration (But yes, you do have to be a Slack user).


3. App Review Monitor

App Store reviews delivered to Slack and your inbox

This tool, created by the LaunchKit team, is a free service that notifies you when your app receives a new review in the App Store. You can keep your team up-to-date with alerts sent via email or Slack. You can also have App Review Monitor automatically tweet about your five-star reviews.

Of course, you won’t always receive perfect reviews. One of the most important elements of great customer service is finding and communicating with customers who are underwhelmed by your app. With this tool, you can easily forward a less-than-awesome review to your support team and find the reviewer online so you can start a direct conversation with him or her.

We’re big fans of any tool that makes a normally tedious task easier—and this one certainly fits the bill!


4. Mattermark for iOS

1 million+ companies in your pocket. Absolutely free.

Mattermark is one of the most beloved tools in the startup world. Venture capitalists and salespeople are willing to pay $6,000 a year for the data and insights this product offers.

Mattermark for iOS, however, is completely free. Using the mobile app, you can learn more about over 1 million companies, share profiles and news with your network, and stay on top of daily funding events and important company news.

This is a must-have app for any startup enthusiast.


5. Startup Tracker 2.0

Keep tabs on up-and-coming startups

Startup Tracker is like Rapportive for startups. If you’re reading an article about Shyp, this tool will show you a summary of the most important information about the company without you ever needing to leave your browser.

Startup Tracker scours leading data sources like Beta List, CrunchBase, Product Hunt, Facebook, and Twitter to compile detailed company profiles. You can use it to search across over 400,000 profiles and discover new and trending startups. This is a fantastic way to learn about and keep track of your favorite companies.


6. Monitor Backlinks

Track backlinks for any website

If you want to improve your website’s SEO, backlinks matter—but they are often difficult to keep track of. This product makes it so much easier. After a quick setup, you’ll get access to a dashboard when you can monitor new backlinks, SEO progress, and organic traffic driven by search engines as a result. You’ll also have insight into your keyword rankings, links with social interaction, Nofollow vs. Dofollow links, and more.

This is a fantastic way to strengthen SEO and keep tabs on your competitors. A great tool for marketers and anyone else who nerds about about website growth.


Looking for more tools to help you track your startup? Check out the full collection on Product Hunt: