Published inProduct Marketing Alliance7 strategies for new customer acquisition in 2023Before you develop your customer acquisition strategy, there are a couple of things you need to roll out across your team and organization.Jan 19, 2023Jan 19, 2023
Published inProduct Marketing AllianceProduct marketing trends to look out for in 2023This time last year, we looked at our crystal balls and made some predictions for how 2022 would pan out for the product marketing space.Dec 29, 2022Dec 29, 2022
Published inProduct Marketing AllianceLeading your sales team to success during a product launchProduct launches will mean nothing if you haven’t got your sales team on board.Oct 27, 2022Oct 27, 2022
Published inProduct Marketing AllianceSales enablement team structuresSales enablement is a big part of most product marketers’ day-to-day, and we know this to be a fact thanks to the 2,000+ product marketers…Aug 10, 2021Aug 10, 2021
Published inProduct Marketing AllianceHow to use personas to enhance user experienceYou’re probably familiar with the concept of personas, a fictional representation of a real market segment. If not, there’s a whole host of…Aug 10, 2021Aug 10, 2021
Published inProduct Marketing AllianceScaling product marketing at a high-growth startupDiana Smith, Director of Brand and Product Marketing, Twilio.org, shares her experience scaling product marketing at a high-growth startup…Jul 12, 2021Jul 12, 2021
Published inProduct Marketing AllianceBuilding a marchitecture [Q&A with Akeneo]Wondering what it takes to build a marchitecture? Ali Hanyaloglu, Head of Global Product Marketing, gives his top tips and reveals his…Jul 12, 2021Jul 12, 2021
Published inProduct Marketing Alliance6 types of in-product engagements to drive adoption, retention, and growthMaja Blažek, Senior Product Marketing Manager at Lemax outlines 6 types of in-product engagements to drive adoption, retention, and growth.Jul 9, 2021Jul 9, 2021
Published inProduct Marketing AllianceCommon challenges when gathering competitive intelligenceCompetitive intelligence is an essential part of product marketing. Here, we outline some of the common challenges PMMs face.Jul 9, 2021Jul 9, 2021
Published inProduct Marketing AllianceHow to use personas to enhance user experienceYou’re probably familiar with the concept of personas, a fictional representation of a real market segment. If not, there’s a whole host…Feb 23, 2021Feb 23, 2021
