Exploring the Impact of Artificial Intelligence on Society, Business and Industry. — The Raise of AI The rise of artificial intelligence (AI) has been nothing short of staggering in recent years. From self-driving cars to virtual personal assistants, AI is changing the way we live and work in ways that were once thought to be the stuff of science fiction. But the impact of AI is…

Willingness to pay is important to connect buyers and product owners on the price point for value proposition. WTP measurement is a window into the customer’s ability to pay. — Why Willingness to Pay (WTP)? Welcome product managers! Are you ready to take your pricing strategy to the next level? Today, we’re going to talk about one of the most powerful yet overlooked growth levers in the tech industry: Willingness to pay (WTP).

A strategic roadmap ensures that teams do the most important things first and that they communicate the deadlines of their (few) commitments precisely. To implement it, it is necessary to (1) define a clear product vision . Then, (2) translate the vision into strategic objectives . …

Today, the day has arrived, so get ready because we’re going to talk about User Stories in a way you’ve never heard (or read) before! — Introduction The focus here is not to talk about process or agile because that’s not my specialty, but let’s mention it quickly to introduce User Story in context. In the waterfall development process (before or without agile methodologies), generating an unalterable document with the product requirements was needed. The problem was…

Are you tired of the same old passive income ideas? Well, fear not my friend, because I’ve got some unique and creative ones for you that actually work! — Hey friends! Are you tired of your 9–5 job and longing for some passive income? Look no further, because I’ve got 5 unique ideas on how to make some extra cash while you sleep. …

We will call a “Product Briefing” (PB) a document that summarizes the strategy and planning behind a product, with a format and content aimed at being consumed by any employee or stakeholder. — Free Product Brief template View and download the Product Brief template here. #TL;DR A product briefing (PB) is a document that summarizes the strategy and planning behind a product and is intended to be consumed by any employee or stakeholder. Its main purpose is to answer questions about why it is a good use of company resources…

Product prioritization isn’t just about making a stack of features in a certain order — it also involves juggling the many inputs and opinions of stakeholders. Narrowing that list of demands and feature requests for a sprint or a product roadmap is one of the most challenging parts of a product manager’s job. — In the day-to-day of product development, it is normal to deal with different demands , especially when it comes to a digital product in the production stage, where there are effectively people using it and being impacted by it.

Do you know what Customer Centricity is and the importance of Product professionals having this look in their daily lives? Do you know why the application of this concept, which is so popular in the market, can differentiate your product from others? In this article, we’ll explore what this concept…

Design Thinking is an approach that aims to solve complex user-centered problems. Today, innovation is an essential competitive tool for the market, as well as being fundamental to increasingly improving the user experience that is intended to be achieved. As this “leaning ahead” perspective strengthens within companies, looking at the…