VeRoTour: a trans-national sustainable tourism project in the Eastern Mediterranean

VeRoTour conference with Prof Salvatore Messina


VeRoTour, acronym of “Venetian Routes: Enhancing A European Shared Multicultural Tourism”, aims to implement a trans-national thematic cultural route linking the diverse heritage that flourished during the era of the Republic of Venice, also known as the Serenissima.

Venetian Routes

Originally established for commercial purposes, these routes, a complex and extraordinary amalgam of maritime routes, settlements and defensive fortifications, functioned as a central link between Venice and the ports and cities along the Euro-Mediterranean region.

Prof Salvatore Messina interviewed by RAI

The Mediterranean Silk Road

These routes also contributed and facilitated the fruitful exchange between peoples and cultures, some as diverse and far-ranging as the civilizations located along the historic Silk Road. As a result of centuries of trade and exchange, countless historic and cultural sites remain along the network of these famous routes and continue to enrich us to the present day.

A trans-national sustainable tourism project

The public and private partners of the consortium in charge of implementing this project aim to diversify the thematic tourism offer in Europe by developing trans-national and sustainable tourism products. Building upon the immense cultural heritage available, this initiative also aims to make sustainability a key element of competitiveness. Small and micro-sized enterprises (SMEs) will be directly involved in the project thanks to the strong support of the Chambers of Commerce located along the Euro-Mediterranean region.

RAI documentary about VeRoTour

In the news: Professor Salvatore Messina interviewed by RAI reporters

Among the number of actions that were implemented during the project period, on September 2014 a final meeting was organised in Lezha where the boat of VeRoTour approached. The event was broadcasted by a TV crew from Italian public television RAI and a short documentary was produced. Professor Salvatore Messina was interviewed as the President of Fondacioni Europa.

RAI documentary about VeRoTour (in Italian)

VeRoTour partners

The lead partner for the project is the Region of Veneto. Other major partners include UNWTO, Region of Crete, Albanian Tourism Service Unit, Prof Salvatore Messina’s Fondacioni Europa, Forum of the Adriatic and Ionian Chamber of Commerce and others from the East Euro-Mediterranean basin. The project had also the support of the Council of Europe.